ROKNE’s first live shopping event is scheduled for June 2, 2022.
Pickleball has become the fastest growing sport in the US over the past couple of years, and ROKNE leverages MARKET’s purchasable live streaming capabilities to monetize pickleball’s rapidly growing audience.
NEWPORT BEACH, Calif. and SALT LAKE CITY, May 24, 2022 (GLOBE NEWSWIRE) — Verb Technology Company, Inc. (VERB) (“VERB” or the “Company”), a leader in sales enablement applications based on interactive video, including purchasable live stream video, today announced that ROKNE, a maker of powerful and recreational pickleball rackets that combine style, premium materials and quality construction, will host a series of live streaming shopping events on MARKET, VERB’s live shopping platform, starting June 2, 2022. Events will be streamed live from the ROKNE store on MARKET. You can reply here.
ROKNE is a family-owned pickleball brand inspired by an unparalleled enthusiasm and love for the world’s fastest growing sport. ROKNE is dedicated to providing the pickleball community with high quality products that combine cutting edge technology with clean, elegant and vibrant designs.
Pickleball is a paddleball game played with solid paddles to hit a perforated polymer ball over a net. With two or four players, pickleball is a cross between several other racket sports – with a court like badminton, a net like tennis and rackets similar to ping pong. With a 39.3% growth in participants over the past two years, pickleball was the fastest growing sport in the United States for the second year in a row, according to the Sports & Fitness Industry Association (SFIA) 2022 Sports, Fitness, and Leisure Activities Topline Participation Report.
“We are excited to participate in live shopping events on VERB’s MARKET platform,” said Brian Ivy, co-founder and CEO of ROKNE. “With 4.8 million people now playing the sport, pickleball’s growth is unprecedented. More courts are being built across the country, more tournaments are being organized and more social events now revolve around pickleball. Even traditional broadcast channels are starting to show professional pickleball matches. Live shopping events provide an opportunity to interact with the public, educate those unfamiliar with the sport, and answer any questions in real-time, so featuring ROKNE paddles on MARKET will not only promote our brand, it will also contribute for the growth of the sport.”
“I am delighted to welcome ROKNE to the MARKET seller community,” said Kate Eckman, Senior Vice President of Programming and Talent Acquisition at VERB. “Pickleball represents cross-generational fun that appeals to families and people of all ages and skill levels. The sport has gained popularity despite the pandemic, largely through online and social media channels. MARKET is the best way to expand ROKNE’s distribution channel and reach the growing number of players, sponsors, investors and viewers following the sport as the company begins hosting live streaming events at its MARKET store in June. .”
About the MARKET
MARKET is a 24/7, multi-vendor live shopping platform designed to host simultaneous live shopping sessions from consumer brands, major stores, boutiques, celebrities, content creators and influencers who sell products and services in various categories.
about the VERB
Verb Technology Company, Inc. (VERB), the market leader in interactive video-based sales applications, transforms the way companies attract and engage customers. The Company’s Software-as-a-Service, or SaaS, platform is based on its proprietary interactive video technology and is comprised of a suite of subscription-based sales enablement business software products. Its software applications are used by hundreds of thousands of people in over 100 countries and in over 48 languages. VERB’s customers include large sales-based companies as well as small business sales teams, including the sales and marketing departments of professional sports teams. Its upcoming MARKET stands out, a multi-vendor, multi-presenters, and live streaming social shopping platform at the forefront of e-commerce and entertainment convergence. With approximately 170 employees and contractors, the company is headquartered in Lehi, Utah, and also maintains offices in Newport Beach, California.
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