Pickleball players find their paradise in life

Demand for pickleball courts has never been higher. Nearly 5 million Americans call themselves pickleball players. That’s almost double the number compared to just five years ago. People of all ages and fitness levels have fallen in love with the sport. Life Time athletic clubs in various markets are hosting professional pickleball tournaments this year, and fans of the game hope to be included in the 2028 Olympics as a demonstration sport.

What’s so special about pickleball?

Pickleball was already popular among active seniors before COVID turned everyone’s world upside down. But interest in the game has exploded in the last couple of years as people look for social, energetic and fun ways to stay active.

“Pickleball is extremely easy to learn to play,” says Life Time National Racquet Sports Senior Director Ajay Pant. “Anyone can master the basics in five or ten minutes, and it’s a great family game. From coast to coast, indoors and outdoors, Life Time is The pickleball debut destination.”

a national obsession

According to the Sports and Fitness Industry Association, pickleball is the “fastest growing sport in America”, with a participation growth rate of nearly 40% in the last two years. Additionally, the average age of all pickleball players has dropped to 41, due to a much faster growth rate among younger participants.

Lifetime pickleball growth

Earlier this year, Life Time offered about 200 permanent pickleball courts at its clubs. In the second quarter of 2022 alone, the company will add over 100 courts, and by the end of the year, members will have access to nearly 400 pickleball courts. “In a nutshell, our goal is for people to immediately think of Life Time when they imagine the best place to play pickleball,” says Pant. “And when you add in our other premium health and wellness offerings, programs and amenities, we become the premier destination for all things Healthy Way of Life™.”

health benefits

A mix of ping pong, badminton and tennis – played with lightweight paddles and a perforated plastic ball – pickleball offers a wide range of health benefits. According to Life Time Personal Trainer and Small Group Training Program Experience Manager Lindsay Ogden:

  • functional fitness: Pickleball improves your agility and ability to change direction, which supports other fitness efforts and everyday tasks.
  • aerobic exercise: Pickleball slightly increases the heart rate so that blood flows, spreading nutrients throughout the body.
  • Cheerful and social: Pickleball is a fun, less structured exercise that’s great for the mind and body.
  • Low impact and easy on joints: Pickleball is a great sport for all age groups and fitness levels.

More information about pickleball and many other Life Time “Healthy Way of Life™” programs can be found here. Follow on Facebook, twitter and Instagram.

Lifetime pickleball video

about life time®Inc.

Over nearly 30 years, Life Time (NYSE: LTH) has reshaped the way consumers approach their health through healthy lifestyle and omnichannel communities that address all aspects of healthy living, healthy aging and healthy entertainment. More than 30,000 Life Time professionals are dedicated to providing the best programs and experiences at more than 150 Life Time athletic clubs across the United States and Canada, and through a complementary, comprehensive digital platform and portfolio of iconic sporting events – all with the goal of inspiring healthier and happier lives.

SOURCE LifeTime, Inc.


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