How did boxing become the most fashionable sport of the moment?

In New York, Boxing Club 2.0 has been around for a full decade. In London and Paris, there are more and more of them. Also in the UK capital, Julien Rondeaux found inspiration for the Go Box, a new concept gym he recently launched in the capital.Belgian Luminous Boxing Ambassador – Get to Know “Muhammad Ali meets Davina and Veronica” – The 30-year-old found a great way to combine intense physical activity with moments of gorgeous relaxation in a revisited version of the sport. At Gobox, it feels like a nightclub. The gym is neon and the music is nightclub. We’re away from the underground vibe of Rocky Balboa’s adventures.

However, if boxing is replacing yoga in the minds of fashion sports addicts, it’s because it inevitably has an outsider side talking to us. Maïté Czupper, founder of Uccle’s very chic MC boxing club, wouldn’t argue with us: When I started boxing 20 years ago, the sport hadn’t caught on. So, as a doctor, I’ve always wondered why I’m so passionate about the sport, even though it’s considered violent. In fact, boxing is a philosophy, a drive for excellence, a school of life. In class, when you hit your bag, we are all equal. For women just starting out, daring to stand up for themselves is also a real encouragement. It will take a few months for all the women in my club to dare to strike. In my case, it took me two years to stop apologizing because I was hit!

If you prefer yoga, follow Tatiana Silva’s video lessons:

Why do we want more?

Very chic MC Boxing Club in Uccle.

Boxing is a combination of muscle building, cardio training, and endorphin factories (enough to get you out of class tired, but your morale boosts), boxing is a complete sport, and in a post-pandemic concept, it’s similar to For real stress relief. Two months after the center opened, it was this aspect “I let it go because it’s allowed” This seems to please our members, confirming Julien Rondeaux, who simply does not believe in the ephemeral nature of the concept. We’re talking about a real sport here, not an experience we test once, like that!he recalls, at home, if you didn’t get into the ring and knock out anyone, you would still chain six classic boxing punches per class.

If we have to wait a little longer to know if this concept of boxing fitness really takes root in our hearts, the clubs in Schuman are already on the horizon. Proof: Here’s Olivia Borlée and Élodie Ouedraogo’s brand Unrun organized a stage of its latest gym tour. Boxing club patrons had the opportunity to wear clothing designed by two former Olympic athletes, who were cautious about the quality of their partners. As for Belgian boxer Hicham Moujtahid, a world superstar in his field, he chose Julien Rondeaux’s club for a promotional video. An unusual choice, which surprised Julien a bit – what would a ring regular find in his neon-colored new disco? – but in the end, it perfectly sums up the 360-degree turn the sport is going through, and is clearly a complete redemption.

At Go Box, boxing is practiced against the backdrop of electronic music

fashion lets us down

Boxing is a very visual sport, recalling Maïté Czupper. In movies, in fashion, it inspires creatives and artists. In the 1970s – and to this day – in boxing, the front row looked a bit like a parade: all the stars wanted to be there!, she added. Therefore, brands have not failed to capitalize on this niche. We remember the legendary Louis Vuitton ad campaign, featuring Mohamed Ali as a guest star, and the recent collaboration between Everlast, the famous brand of boxing gloves and apparel, with the Saint Laurent label. This season, Dior will draw from the sport at the heart of its summer collection. Aside from its appeal to loose cuts and technical materials, the ’70s aesthetic was more in vogue than ever, and we have to look for the reasons for this craze. But beyond the style itself, one suspects that the image of empowerment and inclusivity the sport embodies tickles the minds of designers like Maria Grazia Chiuri, whose every parade for the Dior brand is a knockout opportunity. Many snapshots .

At Dior, silhouettes break clichés.

Three addresses for learning boxing

Gobox : A club that invites boxing in a nightclub setting. In 50 minutes, you hit a bag in the dark, and in an instant. Guaranteed sparkle and glamour.
address? 25 rue Juste Lipse, 1000 Brussels, gobox.be

amazing marvin boxing : A private club (already existing in Waterloo and Ixelles) offering small group or individual classes centered on classic exercises, less boxing.
address? 27 boulevard de la Cambre, 1000 Brussels; 216 chaussée de Bruxelles, 1410 Waterloo, marvelousmarvinboxing.com

MC Boxing Club : The luxury club of cosmetic doctor Maïté Czupper. Founded in Uccle five years ago, it combines boxing training (group, private or home) and a care centre.
address? 33A avenue Montjoie, 1180 Uccle, mcboxing.be

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